AJ Glassberg

Why Novele Was Started

There’s a lot of answers to this question.  We could talk about technology, we could talk about space constraints in buildings, but the real answer to this question is passion and a pesky problem.

Back in 2013, 157 West 57th Street in New York City was quickly heading towards completion (after having avoided a near disaster with a dangling crane during Hurricane Sandy) and other beautiful buildings started popping up all over Manhattan.  One Madison was also near completion down in Madison Square Park and was actively marketing beautiful listings with skyline views and multi-million dollar prices. I believe Tom Brady ended up buying something in that building, but that’s a different topic.

Out of all of these buildings, there remained a similar trait: they were all – and continue to be - stupid. Not stupid in terms of why they exist, but stupid in the sense that not only do they not know who I am or what my living preferences are, but a simple storm could render these buildings useless and unoccupiable.  

This is where the idea of Novele was started.  How is it that such large buildings in densely populated areas are so behind in technology, and why are we still using fossil fuels and putting mission critical equipment in basements in flood zones?

So this is what we are tackling at Novele – a technology company that will fundamentally transform the built environment through vertically integrated hardware and software.

So with all of that said, here are some things we believe and you can expect to see from us:

  • If something can’t be beautiful it has to be completely invisible, and sticking it in a mechanical room doesn’t count.
  • Renewable generation is the single most important aspect of future city living and energy storage is imperative to this adoption.
  • Your environment should be adaptable.
  • We will always play well with others.  We want to build bridges, not islands.
  • Infrastructure should be seamlessly upgradeable.
  • And, we will never make kitchen appliances…

This vision is going to take years to achieve and we’re going to need the right people to get the job done. But the reward for doing the heavy lifting and sweating the small stuff will result in a better world for ourselves and future generations.

If you’re like us and share in our vision, take a look at www.novele.com to learn more.